Levi jeans was made with world water shortages in mind

An article this week in The New York Times, Changes in the Air Stone-Washed Blue Jeans (Minus the Washed), by Leslie Kaufman highlighted Levi Strauss‘ recent focus on water consumption throughout the life cycle of a pair of jeans.  Levi’s has calculated that 919 gallons of water are consumed during this time. Continue reading →