This Detox campaign was launched in July 2011 after Greenpeace exposed a major link between the pollution of Chinese waterways, primarily the Yangtze and Pearl River Deltas, and the textile industry (watch video below). “Further investigations by Greenpeace revealed that shoppers around the world are buying contaminated clothing and unwittingly spreading water pollution when they wash their new garments”.
This writer is certainly pleased to learn that Levi’s has joined the ranks on this important initiative. Let’s just hope that other major brands will make a similar commitment sooner than later.
Fairwear until next time…….