How exciting is this?  Lands’ End has launched their Men’s Durable Goods line that is made entirely in the United States! The pieces are designed in Wisconsin, the cotton comes from Texas, and the production is in California.  I applaud Lands’ End for bringing some apparel production back to the United States when so many companies are saying it cannot be done.

I was shocked to run across a forum, Ask Andy, where the majority of comments were negative. What is wrong with everyone? Bringing apparel production back to the United States is a good thing in my opinion. I don’t wear sweat clothes either but you can also purchase long and short sleeve t-shirts.

The jobless rate in the United States is abhorrent and I think companies who are trying to do things to improve this should receive some support instead of a bunch of naysayers. The state of affairs in our country is not going to improve if consumers do nothing but sit around and complain instead of helping to spread the word and spend a few dollars with these companies.

Let’s support this new line which includes crewneck sweatshirts, short sleeve T-shirts, long sleeve T-shirts, sweat pants and sweat shorts. Colorways include red, navy, yellow, green, grey heather and white. While the product offerings may seem limited at this time, at least it is a start and hopefully will lead to a more expanded offering if successful.

In this video, Max Garbutt, Men’s Divisional Merchandise Manager Lands’ End, discusses their Durable Goods line.

Check it out now and let me know what you think. Even if you disagree with me I believe the discussion around this is important.  I hope to hear from you.

Fairwear until next time…..